Midnight Edition, Z71 Trail Boss complement capability with customized style
DETROIT, 2015-08-03 – On the street or on the trail, the 2016 Chevrolet Colorado’s Midnight Edition and Z71 Trail Boss bring bolder choices to customers looking to make a visual statement with their truck.
The special editions roll into Chevrolet dealerships this fall, with distinctly tailored appearances that blend custom design cues with Colorado’s popular options and accessories. The Midnight Edition evokes the aesthetic of an urban tuner vehicle, while the Z71 Trail Boss is designed for terrain where the pavement ends.
“These are aggressive editions of one of the country’s hottest-selling truck, demonstrating the personalization that’s possible with Chevrolet accessories, whether it’s for the street, trail or both,” said Tony Johnson, Colorado marketing manager. “As the Colorado continues to win over new customers, the new Midnight Edition and Z71 Trail Boss give them more choices and build on segment-leading capabilities and efficiency.”
Colorado Midnight Edition
Echoing the blacked-out design theme introduced on the popular Silverado Midnight Edition, the 2016 Colorado Midnight Edition casts an imposing stance. Offered exclusively in black, additional exterior details such as the grille, the bowtie emblem and the 18-inch aluminum wheels are also finished in black.
Additional content includes a spray-on bedliner and soft, folding tonneau cover – both in black, of course – and Chevrolet-logo sill plates.
The Colorado Midnight Edition is available on LT models with the extended and crew cab bodies, in 2WD or 4WD, and with the 2.5L and 3.6L engines. It will also be available with the all-new 2.8L Duramax turbo-diesel engine. Pricing will be announced later.
Colorado Z71 Trail Boss
The 2016 Colorado Z71 Trail Boss builds on the capability of Chevrolet’s Z71 off-road truck suspension package with more aggressive tires and off-road-inspired appearance enhancements.
An all-new sport bar with LED trail lighting makes the new edition of the Trail Boss instantly identifiable. It’s complemented by black-finished 17-inch aluminum wheels matched with aggressive Goodyear Wrangler DuraTec® 265/65R17 all-terrain tires, bold fender flares and tubular assist steps. It also features a black bowtie grille emblem and a spray-on bedliner, and a set of all-weather floor mats inside the truck.
The Colorado Z71 Trail Boss is available on Z71 models with the extended and crew cab bodies, and in 2WD or 4WD. Like the Midnight Edition, it will also be available with the 2.5L and 3.6L engines, as well as the 2.8L Duramax diesel. Pricing will be announced later.
Colorado at a glance
Colorado sales tallied 41,575 for the first six months of 2015, expanding the midsize truck market and driving new truck customers to Chevrolet – particularly in areas such as California and Texas, traditional hotspots for import brands.
Colorado’s sales for the first half of the year have outpaced Nissan Frontier by nearly 20 percent.
Colorado, the 2015 Motor Trend Truck of the Year and Cars.com’s Best Pickup Truck of 2015, offers the most horsepower and best highway efficiency in the segment, as well as the highest available trailering rating – 7,000 pounds (V-6 models when properly equipped) – and higher payload rating – 1,590 pounds (V-6 models when properly equipped).
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
SOURCE: General Motors, Co.