Rolls-Royce

Ghost Series II

Ghost Series II
“Rolls-Royce Ghost has proven to be no ordinary power. It has been the cornerstone of our success around the world s ince its launch in 2009. It has propelled Rolls-Royce Motor Cars to new heights. In presenting a less formal, more contemporary and dynamic expression of Rolls-Royce luxury we have attracted a new generation of clients to Rolls-Royce – the Captains of Industry, entrepreneurs and successful business men and women who are the wealth and job creators in our economies.

These people are a unique, exclusive group of exceptional achievers who drive success in today’s world. They know what they want and go out to achieve it. And then, having accomplished their objectives, they reward themselves with the ultimate symbol of success, a Rolls-Royce Ghost.

Today, in answer to our clients’ demands for the best in effortless dynamism, modern luxury and industry-leading technology, clothed in a discreetly updated design that protects the iconic character of a Rolls-Royce, we proudly introduce Ghost Series II – an oasis of calm in a frenetic business world.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

 

At the 2014 New York International Auto Show, Rolls-Royce Motor Cars unveiled Ghost Series II to North American customers. Offered in a discreet and considered update of this iconic car’s exterior appearance, Ghost Series II offers the latest technological advances to Rolls-Royce’s growing base of highly-successful customers – the Captains of Industry, entrepreneurs and successful business men and women who are the wealth and job creators in our economies – consolidating Ghost’s position as the most popular car in the $250,000+ class and a cornerstone of Rolls-Royce’s success.

 

Ghost – Contemporary Rolls-Royce luxury
Since its launch in 2009, Ghost has become the ultimate symbol of success for leading entrepreneurs across the globe. Winning critical media and customer acclaim and driving the company to four consecutive historic sales records, Ghost has led a new, younger generation of highly successful men and women to Rolls-Royce ownership; a key pillar in the marque’s highly successful sustainable growth strategy.

Ghost is a thoroughly contemporary representation of Rolls-Royce luxury – perfectly balancing effortless dynamism and modern luxury in a car that is composed under all circumstances. Owners enjoy a quietly assured, exquisitely refined modern motor car with an interior ambiance that offers a sense of calm and serenity in an often frenetic and chaotic business world.

In essence, Ghost is a Rolls-Royce that meets its owner’s every need; an exquisitely appointed business tool for the business week and an engaging and effortless driving experience for leisure at the weekend.

 

The Power of Simplicity
A single defining principle came to characterise the Ghost design process – to harness the power of simplicity. The notion that no complication should ever distract from driver or passenger pleasure, informed every facet of the design and engineering process.

This bold new generation of Rolls-Royce customer seeks a motor car with a silent assurance – a cosseting, super-premium environment in which to conduct business and augment their leisure time. In Ghost Series II, tradition blends perfectly with this bold, contemporary direction.

An uncompromising approach to materials and craftsmanship remained and traditional visual tenets were re-imagined to express the car’s modernity and dynamism. For example the stately presence of Phantom’s grille made way for a softer, less formal design – its subtle curvature more akin to a jet air-intake than traditional pantheon facia.

Flowing ‘yacht lines’ and powerful flanks hint at the car’s inherent dynamism, whilst traditional Rolls-Royce DNA is expressed in the elevated prow, large uninterrupted surfaces, long bonnet and short overhang.

 

Interior design
Re-designed front seats include electronically adjustable thigh supports and depth adjustment. Rear seats have been subtly re-angled to augment effortless communication with fellow passengers. The clock fascia and instrument dials are enhanced with the addition of polished metal chaplets that evoke premium watch design. Option of extending natural grain leather to the A and C pillars. The scope for Bespoke customisation is extended with the introduction of two new, exquisitely crafted veneers: Paldao and Walnut Burr Crossband.

Technological and engineering enhancements
Re-designed LED headlights incorporating the latest technologies. A whiter, brighter light augments driver safety whilst electronic reflectors move in the direction of travel in response to steering-wheel turns. New anti-glare technology deflects light when a car approaches in the other direction, giving Ghost Series II drivers the benefit of full-beam headlights at all times. Suspension enhancements include re-engineered front and rear struts, new steering gear and adjusted dampers that increase the car’s cornering ability when the Dynamic Driving Package is specified. New hydraulic rear axle bearings enhance ride quality and rear stability whilst reducing vibrations and cabin intrusions. All Ghost Series II motor cars feature Satellite Aided Transmission as standard – a technology that utilizes GPS and mapping data to ensure the car is always in the correct gear when negotiating turns, motorway exists and roundabouts.

Evolutionary design
Ghost Series II presents significant recent technological updates in an exterior package that represents evolutionary changes to Ghost’s timeless aesthetic. A contemporary re-imagining of Ghost’s front face; re-engineered and re-designed LED headlights are framed by day-time running lights. Revised surface treatments including re-sculptured bumpers that present a wider, more dynamic stance. A new bonnet design featuring tapered ‘wake channel’ emanating from the Spirit of Ecstasy that hints at Ghost Series II’s dynamism. The waft line leans further forwards, giving further expression to Ghost’s dynamic driving experience. New paint and wheel options giving customers greater scope for Bespoke personalization.

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SOURCE: Rolls-Royce Motor Cars

Photos: © Rolls-Royce Motor Cars